Much is written about the art of blogging and the ways to achieve blogging success.
From the application of leading SEO techniques to the structure of paragraphs, using dot points and throwing in a couple of links, we’ve all read about those quick tips for becoming an overnight blogging sensation.
But there’s something you need to know.
Because it’s not just about structure, layout and headline. It’s about something more instinctive and naturally grown over the longer-term.
While it’s true that a blog’s readership can be improved by back links, opt-ins to newsletters and exposure on popular sites, tactics and techniques aren’t the be-all and end-all to creating a blog that matters.
The world’s top bloggers don’t reach millions of readers by employing enough white space, a few top ten lists and a daily stream of 400-word posts. The world’s top bloggers create success through time, patience, hard work and inspirational writing. The world’s top bloggers write from the heart with passion and emotion – and this is what is driving loyal readers to their sites over years, not months.
I started writing In Search of a Life Less Ordinary six years ago. After a slow start, the site picked up pace becoming one of Australia’s most popular expat sites and drawing in thousands of readers to its pages every single day. Earlier this month, I wrote a piece for The Huffington Post based on the experiences I share on my blog. The post reached hundreds of thousands of people, with up to 80,000 likes and 13,000 shares on Facebook alone.
And none of this success was achieved through an SEO quick fix or fast trick.
Create a niche
The best blogs have their own distinct, unique identity that comes from an authenticity that cannot be created overnight. The best bloggers do so with a sense of purpose that is obvious the moment you read their blog. They have a clear approach springing from a unique philosophy that they want to communicate. So what will yours be?
What will make your blog different? What experiences and projects make you unique? What authentic purpose can you bring to the table to grow long-term influence?
There’s nothing wrong with a bit of competition but there are literally hundreds of thousands of blogs out there. It can be discouraging when nothing you do seems to work. The only way to survive is to focus on creating your own unique, high quality content.
Be the best you can be and the rest will follow. Write with passion and inspire others to share. Be creative, write from the heart, show the world that you really care.
Stick with it
Blogging requires perseverance and long-term dedication. You won’t create overnight success unless you have a radically different idea. And success built over the longer-term will bring a greater respect to your brand. It will also create a stronger blog that comes from posting consistently good content highlighting your voice and authenticity.
Businesses often struggle with the notion of blogging because it requires time and patience to build an audience and drive people to a site. But, as with any decent business, the path to success doesn’t always bring instant recognition or reward. All successful businesses are built one good decision at a time and the same is true of any good blog.
Create a blog for the long haul flight, not the quick domestic option. Don’t burn the blog too early on because it isn’t giving you a fast enough result. Think outside the box and consider the different directions and avenues the blog can take.
Take small steps to achieve bigger goals. By starting small, you’ll make inroads without becoming disheartened by the lack of traction you might see. Invest in your blog to achieve those future dreams. Remove distraction and think about bringing others on board who have a track record of blogging and know how to engage through their writing.
Above all else, remember the secret to blogging success isn’t a quick SEO keyword or a post’s structural fix. The key to creating something exceptional is patience and perseverance… plus a knack for incredible writing.
What are your secrets to blogging success? What have been your experiences in writing a blog?
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