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4 Ways to Write Powerful Headlines that Make People Click

The headline is the most important element for getting your business content read.

In a world of online noise and distraction, your article or post headline has the power to grab a reader’s attention and entice them into reading more about your business and your work.

With the ability for everyone to now post on LinkedIn, it’s more important than ever to know how to write a headline that makes people click. These readers could become your next customers so you need to create something that makes an unforgettable, irresistible promise to them.

With this in mind, here are 4 ways to write a headline that rocks.

1. Keep it short and snappy

No-one pays attention to long-winded, over-blown headlines. We don’t have the patience and we’ll lose interest. As a rule of thumb, never use more than 100 characters in a headline, tell your readers exactly what you have planned for them, and make the headline punchy, to-the-point and understandable.

Still, feel free to throw in an interesting adjective or two. Consider “unbelievable”, “incredible”, “essential” or even “free”.

2. Show how you can help but don’t be afraid of negativity

Appeal to your target audience by telling them how your article will solve their problem or fix a growing issue. Promise them something valuable or teach them a new skill that they’ve not known before. Try writing ‘How to…’ or ‘Get started by…’, which often draws the reader into wanting to know more.

Play around with the word order and be creative. Ask questions, demand answers and even employ a little negativity. You’d be surprised at how well ‘The Questions You Should Never Ask Your Mother-in-Law’ might do.

3. Appeal directly to the reader

One way of including the reader in your work is to show them that you understand their needs and that your expertise will assist them. Writing headlines using “you” and “we” appeals much more directly.

Example are, ‘What Would You Do if You Lost Your Job Tomorrow?’ or ‘How We Can All Avoid Making Huge Financial Mistakes’. Speaking in this way to the reader is a powerful tool – it can seem as if you’ve written the piece specifically for them or that you’re standing in solidarity with them.

4. List the benefits but try to be unique

Lists are effective because they tell the reader exactly what to expect from your article or post and can grab them from the start. For example, ‘7 Ideas That Will Change Your Life Forever’ or ‘3 Tips For Becoming a Brain Surgeon’.

If you’re going to write a list, don’t rely too heavily on the use of “Things”. Instead, look at using “Tricks”, “Ways”, “Ideas”, “Lessons” and “Facts” as possible alternatives.

Remember that a headline is your first point of contact with the reader. The type of headline depends on who you’re writing for and what you plan to write about.

By keeping a headline short, punchy, relevant and engaging, you’ll get extra attention, more clicks and hopefully lots of keen new customers.

What have I missed? What other ways are there to write a killer headline?

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5 Ways to Ensure Your Content is Great

What exactly makes epic, compelling written content? How can you tell if what you have on the page is exceptional or just plain average?

For a start, your content has to be well-written. It has to be written professionally with a focus on engagement and interaction.

In other words, it should consist of sentences that are carefully constructed with a view to informing and educating the reader, encouraging their reaction to the piece and, in simple terms, stimulating a conversation, be it by their commenting and sharing of the post.

Links and social sharing (like Tweets and Facebook shares) are both activities that Google calls “signals” of high-quality content. In other words, content that will sit at the top of their search pages.

And content that gets shared often is content that is:

  1. useful (solving the reader’s problem)
  2. interesting (relevant and catches their attention)
  3. audience-friendly (readable and well-constructed)
  4. sticky (the reader wants to settle in, learn more, take the relationship further)
  5. unique (a time poor reader wants to discover new material, not re-runs).

It all sounds relatively straightforward but, for too long, business content writers have been writing for search engines instead of people – in effect, they’re writing spam rather than meaningful words that benefit your business.

It’s wasting their time, your time and generally annoying the people you do manage to get your message in front of.

At the end of the day, high quality content will naturally bring more traffic and greater popularity to your site. Search engines intuitively prefer sites with quality content. For example, a website with content on one page that informs while, on the next page, content that engages.

Simply having a great website design or posting frequently on your blog is no longer enough.

The online content you put out as a business is one of the most important tools for providing information to showcase and sell your services and products.

So when it comes to writing for your business, if you can’t do it yourself, then hire someone to write epic, can’t-put-down-able content, which will drive customers to your site and persuade them to do business with you.

Have we missed anything in the list above? What else do you think makes great content? Share with us below.

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Introducing The International Writer: Business Writing that Puts Words to Work

It’s official.

The International Writer has launched and we’re proud to reveal our brand spanking new website, tell you more about who we are and reveal exactly what we do.

On this website and across our social media platforms, you’ll see us talk a lot about content – exceptional, engaging, authentic, inspiring, high quality and meaningful content.

Content is everything you and your business put out for the world to see. It can be online only and include website content, blog post content, industry news content, social media post content, and even an eBook or three. But content can also be more traditional – reports, submissions, press releases and policy documents.

Think of content as every written word you use to market, sell or inform others about your business and brand, whatever medium you might use to get the message across.

And this is where we come in. We help you get your message across. We write your business content.

But we don’t just write any old content. We rely on our background in business, government and the online world to write exciting, engaging words that deliver your message, strike a chord with your readers and bring them back for more.

Our founder is Russell Ward, one of Australia’s most exciting lifestyle and travel bloggers, responsible for the successful website, In Search of a Life Less Ordinary.

For the past three years, he’s been writing online for thousands of readers, steadily growing his following across social media, and learning the value of high quality, engaging and inspirational content. He’s also an experienced business writer and has a history with professional services firms and government.

The International Writer is a culmination of his blogging experiences, former careers in communications and policy, and passion for content writing aimed at the international and travel and tourism fields.

We mainly work with small and medium enterprises. It’s rewarding to see the results of our efforts when we help a small company with its writing needs – we might write their website copy or draft a series of online articles for their blog subscribers, lead a Twitter chat or article write for their magazine. Whatever it is, we write to ensure that particular organisation meets its business goals.

Our specialty is international trade. With a background in online and careers spread across different continents, the international arena is where we want to be. We’ve worked with small business, medium enterprises, international brands, start-ups, government and not for profits in Australia, Germany, the UK, US, and even Romania.

In 2014, our focus will be on the emerging economies of South America – primarily Brazil and Colombia. It’s a region we’re passionate about and two countries where we want to do more.

We’re excited about the future, keen to get to know you better, and looking forward to sharing news, commentary and thoughts here on this blog.

Talk to us today.

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