The main focus of my content writing business is moving towards LinkedIn profile writing. And the reason why?
More and more people are realising the power of LinkedIn to boost their online profile, be seen as an industry expert, increase leads, drive traffic to websites AND improve search engine ranking.
Where once LinkedIn was a place to host your CV and make a few interesting connections, it has fast become an essential personal branding tool and a place to network, job seek and discover exciting new business opportunities.
It has therefore never been more important to build and maintain a POWERFUL LinkedIn profile.
Most of my business leads now come through my LinkedIn profile so isn’t it about time you gave your profile a much-needed makeover and kicked up a storm about the new YOU?
Here are FOUR STEPS you need to take.
Upload a new photo
Keep it simple, engaging and professional. Nobody wants to see you out drinking with your buddies or dressed up for a night out with your other half.
If possible, have a professional photo taken. Ensure you smile, have your face fill the image dimensions, wear business attire or smart casual, and opt for a plain background so the focus is on you, not the building behind you. A rookie error is not using a profile picture at all, which gives the perception that you’re hiding from something OR someone.
Optimise your headline
Gone are the days of simply posting your job title and the company you work for. LinkedIn has moved on and your headline should too. A BOLD HEADLINE is vital to attracting attention to your profile and it’s the first thing people will see when they find you. It’s a shortened, 120-character version of your overall profile and it needs to rank well in searches on LinkedIn and beyond.
Fill your headline with KEYWORDS. Optimise your profile with the main words that describe your work and what you want to be known for – a headline like this will ensure people find you and connect. Consider using adjectives to describe your position, add bullets or lines to separate the words, include additional activities, accomplishments and experience. Look at my own profile at au.linkedin.com/in/russellvjward for an example of a keyword-packed headline.
Another option is the statement headline where you talk about your value proposition, target audience and unique selling point. For example, Brands and Businesses Turn To This Experienced Creative Producer to Manage Events That Deliver.
Write a powerful summary
Alongside your headline, the summary is one of the MOST IMPORTANT elements of your LinkedIn profile and gives your viewers an outline of who you are. You can either use it as a chance to engage and sell to your target audience or provide summary information about what you do.
The trick to writing a killer summary is to make it visually appealing by breaking the content up into easily scannable chunks, using bullets and capitalised text to draw attention to certain points, and including links and a CALL TO ACTION (contact me, email me, visit my website) at the end.
One way to write your summary is to tell a story so start with a brief background (who you are and what you do) and your mission or purpose in work, then talk about your target audience and their potential pain points. Once the problem is out there, reveal how you will fix this (what you can do for them) and give a quick example to demonstrate credibility (key achievements; high-profile successes). Finally, make sure you give your business website address, email and even a phone number – and watch those leads come rolling in.
Build in some multimedia
LinkedIn now gives you the ability to add photos, presentations, videos, PDFs, links and more immediately beneath your summary and in your experience sections. It’s your chance to BOOST your online presence by including a visual element, rather than rely on plain text.
Simple and effective, consider uploading anything that showcases the work you’ve done, the business you operate and the successes you’ve had to create a visual profile that shows off the creative side to you.
So there you have it!
There are other ways to optimise your LinkedIn profile and increase notifications, connections and messages – I’ll share more on these later.
For now, follow these basic steps and you’ll be well on your way to creating a STUNNING LinkedIn profile that gets you NOTICED, drives more people to you, and even gets you that dream job or lucrative business opportunity.
Have any questions or want to learn more about how we can create a brand new LinkedIn profile for you? Visit our website at https://theinternationalwriter.com/linkedin-profile-makeover-packages/ or get in touch at [email protected]
I would love the opportunity to answer your questions and work with you to drive people to your own POWERFUL LinkedIn profile.
Image credit: Large crowd | Shutterstock