the_international_writer_clients_world_first

The Client

World First Foreign Exchange

www.worldfirst.com

The Brief

The UK’s World First Foreign Exchange contacted us after hearing about our prior social media content sharing efforts. They had created a new video and blog post highlighting their foreign exchange services, and wanted to share the content in a way that would immediately engage a social media audience.

Our Response

We created a series of cleverly-worded phrases to use when sharing the video and blog post on Twitter, LinkedIn, Facebook and Google+. It was important to authentically represent the brand and service while also encouraging readers to click on the link. The sharing resulted in increased traffic to their website and a high number of views on their YouTube channel.