The Client

The Callings Program

The Brief

The founder of The Callings Program, a suite of personal and career development activities, had published a book, How to Find and Follow Your Calling several years ago. It was now in need of a content refresh plus it would transition into an eBook and the author sought a business writer to rewrite it.

Our Response

Using the positive style and inspirational language employed in many development eBooks and blogs, we reviewed the book and redrafted the contents, keeping the original ideas and concepts, but employing a different voice to give the book a modern, engaging and relevant feel which would appeal to a younger audience.