“Web writers that nail the brief every time, both in terms of high quality content and timeliness. A pleasure to work with, their passion for finding new experiences and telling them to the world is inspiring.”

The Client

NSW National Parks and Wildlife Service

The Brief

New South Wales National Parks and Wildlife Service created a tourism campaign, Wild About Whales, where people could follow the bi-annual whale migration along Australia’s east coast. Parks and Starr PR asked us to create blog posts and share content on social media that would potentially attract new readers and stir up interest in the campaign.

Our Response

We wrote an inspiring blog post capturing the essence of a typical weekend spent tracking the whale migration. We shared images and written content across Facebook and Twitter, generating a reaction to the campaign by way of increased interaction, likes and shares.