NSW National Parks and Wildlife Service
New South Wales National Parks and Wildlife Service created a tourism campaign, Wild About Whales, where people could follow the bi-annual whale migration along Australia’s east coast. Parks and Starr PR asked us to create blog posts and share content on social media that would potentially attract new readers and stir up interest in the campaign.
We wrote an inspiring blog post capturing the essence of a typical weekend spent tracking the whale migration. We shared images and written content across Facebook and Twitter, generating a reaction to the campaign by way of increased interaction, likes and shares.