Medibank, an integrated health company, created a campaign for better health, Generation Better. Using the hashtag #GenBetter, they wanted to bring about a trending movement for healthier lifestyles. They sought inspiring articles for their online and print magazine, and were keen to run a series of Twitter chats on various health topics.
We produced a Q&A article for the GenBetter magazine with advice for improving a typical daily routine. We also hosted a Twitter chat with a specific travel theme, resulting in the #GenBetter hashtag trending at #2 across Australia. Russell was also featured as a Social Media Influencer for the campaign.