The Client
John Mason International
The Brief
John Mason, an international shipping company but family business at heart, wanted fresh insights on the company blog to reflect the experiences of expats and travellers moving to foreign countries and to inspire others to consider similar moves.
Our Response
We produced a series of bi-monthly blog posts capturing the spirit of overseas adventure, including catchy topics such as ‘top ten tips for moving to X’ and ‘expat guides to living in X’. We worked with the client to develop a calendar of posts focusing on their target markets (Australia, US, Canada).