The Client

Fodor’s Travel

The Brief

Fodor’s Travel produces a Travel Guide for Australia in print format with supporting information on their website. They needed a content refresh of the guide, focusing on a number of key chapters. The work would involve updating their online portal and guidebook with the latest travel details relating to the region.

Our Response

We updated three chapters, reviewing the documentation and online portal, speaking to local tourism operators to gather up-to-date information, then refreshing the guide as necessary. Our mission was to use descriptive content to appeal to the reader and make the guide an interesting travel read.