The International Writer: Clients - Edelman

The Client

The Brief

GE Australia & New Zealand appointed Edelman to develop the content for its brand-owned storytelling platform, GEreports.com.au. Edelman in turn sought qualified content writing companies to assist with writing blog posts and news stories.

Our Response

We created timely and relevant short-form articles to demonstrate how GE is powering, curing, moving and building Australia and New Zealand. In one example, we generated 1,500 Facebook likes from writing about Australian wind farms.