“The campaign was a success. We have seen tons of great content produced and traffic to our social channels. After three weeks, our Tumblr page alone saw +12,000 page views and 3,500 contest entries!”

The Client

Canadian Tourism Commission

The Brief

The Canadian Tourism Commission launched its global Explore Canada campaign and, via Think Social Media, sought fresh, exciting content in the form of social media content and blog posts for their two campaign websites and global Twitter account. The content would grab the reader and showcase the best of Canada.

Our Response

We created a series of inspirational blog posts highlighting the city of Vancouver and train travel across Canada. Accompanying content was provided for Twitter and Tumblr drawing the reader in to Canada’s key tourist attractions. The campaign saw a surge in traffic to the CTC’s social channels – the Tumblr page saw more than 12,000 page views and 3,500 contest entries.