The International Writer: clients - BWD

“They produce high-quality content that informs the reader and offers a snappier, more digestible style and tone well suited to an online publication and time-poor audience. They are always willing to go the extra mile and never miss a deadline.”

The Client

The Brief

BWD is a Sydney-based communications agency with a wide range of private and public sector clients across Australia and the Asia Pacific region. We work with BWD to bring a fresh approach to news story creation for a major global online corporation and other clients.

Our Response

Using reputable online news sites such as the BBC and The Guardian as a guide, we write easily digestible articles and stories in a length, style and tone that reflect an online news format rather than a print publication. To appeal to time-poor online readers, we reduce word counts, incorporate short, punchy sentences and bring key messages up front.