Talk to us about adding variations to the above packages and we’ll come up with a plan and price that fits your requirements.
INFLUENCER (noun) – a person or group that has the ability to influence the behaviour or opinions of others: the influencer is the individual whose effect on the purchase decision is in some way significant or authoritative.
You want to build your profile, engage your target audience and inspire people to do business with you. You have a wealth of expertise to share but you’ve never blogged before and aren’t sure how or where to start.
The International Writer works with C-Suite leaders, senior executives, and business owners to create high-quality blog posts that tell your brand story. We will craft a series of engaging, keyword-driven, industry-relevant articles in consultation with you, complete with compelling ledes and strong calls to action, before publishing this content to LinkedIn via your profile.
Through this approach to publishing content under your name, we position you as a thought leader and recognized authority in your field. You’ll drive influence among your connections and send increased reader traffic to your LinkedIn profile and to your business or personal website.
Why become an influencer and thought leader?
- Creating a powerful, optimized profile and putting your name to great content is one of the most effective ways to purchase the time, attention and interest of your target audience.
- Executive thought leadership ensures you become an authority on relevant topics, it allows you to put a face to your business, and it can provide your customers or audience with a level of trust for your organization.
- The C-Suite is more exposed to the public, becoming the physical embodiment of a company’s brand – as executives grow their influence, the influence of the company grows as well.
How can this benefit your business?
Showcase expertise: Overhauling your profile and publishing your own content online allows you to promote industry know-how and experienced insights.
Demonstrate credibility: Thought leaders become ‘go-to’ people who consistently drive the conversation, rather than wait for it to come to them in the morning news.
Build your profile: When a profile is overhauled and you publish content, your brand stand out. When online engagement builds, people across your global network take notice.
Expand influence: Influence should not always be limited to the CEO so aim to build credible influencers from within your management and employee ranks.
We work directly with you to amplify your profile and turn fledgling ideas into compelling articles for publication.
Ideal for building your online profile and personal brand, promoting your expertise and industry know-how, and generating follow-on opportunities.The work typically includes:
- An initial Skype call to understand your purpose and needs, and brainstorm ideas for blogging on LinkedIn.
- If creating a series of blog posts, then development of a content spreadsheet with an ideas tab, editorial calendar, sources list and more.
- A deeper look into your competitors, industry and best practice performers.
- Creation of a compelling, persuasive blog post for LinkedIn that people will want to engage with and share, and on topics including:
- Insights, opinions and issues relating to your industry and the work you do
- How to guides and top tips (listicles)
- Information round-ups and company news
- Industry trends and latest happenings
- Case studies
- Publication of blog post to LinkedIn via your profile and initial promotion of post.
- Between 400-700 words per article
- Written in line with leading SEO techniques and practices.
- Two rounds of edits within 10 days of receiving the first draft.
- Proofreading to ensure accuracy, relevance and purpose.
- Advice on image sourcing and selection.
I hired The International Writer to revamp my personal and business profiles, and use their skills to spread the word about me via blogging on LinkedIn Pulse. Easy to work with, friendly and a low overhead, they fit in with the pace of a business company and its people, and the work is top draw. So good in fact that I look at what has been written and think I wrote it myself.
They recently created the first of a series of LinkedIn blog posts for me, which has been well received within the market. Experts in their field, anyone needing additional help to get to that next level on LinkedIn should consider them an ideal business partner.