With over 300 million members, LinkedIn is a gold mine of job, networking AND business opportunities.
With this number of people online, you need to help others easily find you and attract the right kind of interest in your LinkedIn profile.
Your profile is your digital business card. It is a unique way of promoting yourself to 1st, 2nd and 3rd connections – an almost endless sphere of INFLUENCE. You cannot afford to sit back and hope that others find you and reach out to you. You need to get active and get noticed.
The more you do on LinkedIn, the more people will notice this activity. They might be curious to learn about what you do, they might see commonality in your working worlds, or they might be looking for someone specifically like you. As you make updates and get involved, the views to your profile will increase.
So where do you begin and what should you do? Here are 8 SIMPLE TRICKS for getting noticed on LinkedIn.
1. Update your profile
Get your profile into shape to drive people to you. Update headlines, summaries, experience and more. Add in multimedia and don’t leave any section blank. Regularly update headlines to target new employers or drive new business.
2. Post professional status updates
Post regular updates related to the kind of impression you want to make. See yourself as an industry expert? Share news articles and latest thinking. Want to impress a potential employer? Share completed projects and recent achievements. Inform and engage. Add value and INSPIRE.
3. Publish a blog post
Use LinkedIn’s publisher platform to write posts related to your expertise (as I have done here). Have it seen and shared, liked and commented upon. People often get better results from posting on LinkedIn than they would on a company blog or business website. Draft it in a Word doc, copy and paste, then voila. You have the ability to spread your message far and wide, especially when compared to a regular status update.
4. Join and network in groups
Join relevant LinkedIn groups and actively contribute to the community. Share posts, comment on other discussions, start a conversation and engage with people when they respond. It’s another way to demonstrate your expertise, helpfulness and experience, and will often encourage people to want to learn more about who you REALLY are.
5. Give and request recommendations
Seek recommendations of your work and recommend other people. Their connections (and yours) will see the kind things that have been said and may be curious to find out more about the person who said them.
6. View other profiles
Human behaviour is a wonderful thing – when you look at someone’s profile, there’s a good chance they will look back at yours. Then you connect and then you reach out. Search on the type of people you want to have a working relationship with and check out their profiles. Even better, run a search tool like AutoPilot and let it do the searching for you on a daily basis (up to 1,000 searches). Better still, let someone like me do it all for you and watch the notifications and connection requests FLOOD in.
7. Endorse your connections
If you visit a connection’s profile and the skill endorsement request pops up, go ahead and endorse them. It might seem twee but it’s a great way of showing respect and support for a colleague or contact, it leaves your name on the Skills section of their profile, and it shows them you care – invaluable when it comes to leaving a good impression.
8. Make and accept connection requests
Most people wrongly assume that you’re connected to all 300 million people on LinkedIn, but you’re not. You can ONLY reach out to the people in your first degree network and to those 2nd and 3rd degree connections. It follows that the more people you have in your first degree network, the more people you have access to overall. Therefore make sure you accept all relevant connections requests and don’t be shy in making a few of your own. You’ll find that once your connections grow, so will your profile views.
Overwhelmed? Unsure where to begin?
Check out my LinkedIn Profile Makeover Packages or my LinkedIn Article Marketing Package and bring me onboard to overhaul your profile and drive people to you. You can also reach me at firstname.lastname@example.org.
Let me answer your questions and work with you to get ACTIVE and NOTICED on LinkedIn.
Image credit: Standing Out | Shutterstock