Brexit is only a matter of months away causing major uncertainty for businesses across the UK with so many unknown variables up in the air. Are you ready?
When Britain leaves the European Union, legislative and regulatory changes, new trade rules and a fluctuating currency will have the potential to impact your enterprise, and its goods and services.
Survey results show that many businesses are unprepared for Brexit, particularly in terms of putting in place a dedicated Brexit marketing or branding strategy. Regardless of the Brexit outcome, you need to be focused and ready to face the challenges (and opportunities) that could follow.
Preparation is key. New markets beckon and existing relationships can flourish. But you must take steps to focus on your brand’s best attributes beyond Brexit!
Seeing Brexit as a positive
You might choose to trade on the ‘Britishness’ of your UK brand overseas, linking your company to its British values and heritage. You’ll be targeting markets such as the U.S., Canada, China and Japan where consumers have an affinity for all things ‘Made in Britain’ and which could soften the blow of leaving the single market.
You might choose to build better relationships with your European partners, even when the country is leaving the EU. European markets could still be highly important to your work, so it may be a case of revisiting old acquaintances or supporting new Euro partners to help them do business in Blighty.
You might see Brexit as an opportunity to renew a tired brand, and inject fresh creativity and messaging to help you stand above the rest. It could be a time to reinforce your brand positioning and strengthen your online presence, whether personal or business-related.
Why LinkedIn is key
LinkedIn is a critical means of communicating personal and business brands to the world, and a gold mine of opportunities for those who want to use their online profile to reveal industry expertise.
In particular, your personal profile is the cornerstone of your efforts on LinkedIn, and it should be leveraged to communicate your brand and showcase who you really are.
Statistics show that LinkedIn is the preferred social network for CEOs, with eight in ten CEOs engaged online and via social media. 93 percent of companies use LinkedIn to fill positions, including at the CEO-level. 50 percent of B2B buyers use LinkedIn when making purchasing decisions. And seven out of 10 professionals consider LinkedIn a trusted source of professional content, making it important that your message reaches the right people.
Let us help you manage Brexit’s impact
Whether you’re promoting British products, focusing on new markets or refreshing an online presence, LinkedIn is key to managing the impact of Brexit on your online brand.
At The International Writer, we bring a fresh perspective and strategic insights to support you with your Brexit concerns, and ensure your brand reflects who you want to be, and where you want to be doing business, in the post-Brexit era on LinkedIn.
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