Standing Out From The Crowd

8 Simple Tricks for Getting Noticed on LinkedIn

With over 300 million members, LinkedIn is a gold mine of job, networking AND business opportunities. With this number of people online, you need to help others easily find you and attract the right kind of interest in your LinkedIn profile. Your profile is your digital business card. It is a unique way of promoting […]

Large-Crowd

How to Drive People to Your LinkedIn Profile

The main focus of my content writing business is moving towards LinkedIn profile writing. And the reason why? More and more people are realising the power of LinkedIn to boost their online profile, be seen as an industry expert, increase leads, drive traffic to websites AND improve search engine ranking. Where once LinkedIn was a […]

The Secret to Blogging Success

The Secret to Intentional Blogging Success (Hint: It’s Not A Quick Fix)

Much is written about the art of blogging and the ways to achieve blogging success. From the application of leading SEO techniques to the structure of paragraphs, using dot points and throwing in a couple of links, we’ve all read about those quick tips for becoming an overnight blogging sensation. But there’s something you need to […]

Newspaper Headlines

4 Ways to Write Powerful Headlines that Make People Click

The headline is the most important element for getting your business content read. In a world of online noise and distraction, your article or post headline has the power to grab a reader’s attention and entice them into reading more about your business and your work. With the ability for everyone to now post on […]

LinkedIn Profile Writing

Why should you care about business content anyway?

Without business content, you’re an organisation with nothing but a name. Nobody knows what you do, why you do it and who you’ve done it for. Without business content, you’re a ship lost at sea – the words you put out anchor you to your customers, current and potential. Content is communication. Whether it be a website, a blog post, newsletter or […]

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Variety is the Spice of Life! Are You Varying Your Content Enough?

At The International Writer, we’re fortunate to work on any number of diverse and interesting things that come across our desks each week. It might be a press release or a website page, a social media post or an online article for a leading retailer. Our latest job was to write a news story for Edelman and General […]

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How To Create Business Content That People Will Share: Lessons From Upworthy

Ever dreamed of writing a blog post that strikes a chord with hundreds, if not thousands, of people? It’s the kind of content that’s instantly shared across social media, snowballing as traffic is driven to your website in even greater numbers, while generating incredible new leads. I’ve written hundreds of posts – some do well, others less so – and nothing beats seeing the social […]

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The Truth About Online Writing (and Why Quality AND Quantity Matters)

The age of the online piece stuffed with SEO keywords is dead, long live the genuinely well-written article. For too long, SEO experts the length and breadth of the planet have been filling online content with keywords and phrases to ensure a particular blog post, web page or online story ranks highly on a Google […]

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5 Ways to Ensure Your Content is Great

What exactly makes epic, compelling written content? How can you tell if what you have on the page is exceptional or just plain average? For a start, your content has to be well-written. It has to be written professionally with a focus on engagement and interaction. In other words, it should consist of sentences that […]