Who We Are

We create powerful content and provide training to boost an online brand, build authority, and drive influence.

The International Writer is an established content writing and LinkedIn training company specialising in the creation of powerful LinkedIn profiles, authoritative blog posts, compelling brand content, website content, and LinkedIn training solutions.

Located in Sydney and Vancouver, and with a presence in the UK, our focus is on connecting organisations with their target audiences through authentic, engaging content that helps them stand out and gets people talking about them – and to them.

Our Experience and Approach

We are talented LinkedIn profile writers, bloggers, website copywriters, and LinkedIn trainers well-versed in supporting the culturally-diverse needs and aspirations of our clients worldwide.

We believe in the power of well-written content to better position an individual or organisation, promote consistent messaging, and amplify a personal or business brand.

Our clients want to get found, grow their network, drive people to their brand, increase opportunities – we help them become online influencers, turning visitors into customers, transforming readers into future employers.

We’ve worked with individuals, small-medium businesses, and large corporates – from Marketing Managers to Business Owners, Entrepreneurs to Career Coaches, CEOs to Sales Directors.

The Team

When you choose The International Writer as your trusted content writing and training agency, you leverage the skills and expertise of a global professional team. To join us, head to the Careers page for more.

Russell Ward – Executive Director, Content & Client Success

Russell is a sought-after professional content writer, with a highly-successful lifestyle and travel blog under his belt and a regular contributor to The Huffington Post (U.S.), The Telegraph, CEO Magazine, Global Living, Mamamia, and Thought Catalog where his work is syndicated around the world.

After an extensive communications career in both public and private sectors, he launched The International Writer knowing that his ability to grab an audience’s attention through powerful, persuasive content would benefit business and brand alike.

Over the last ten years, he has created a compelling mix of content – from LinkedIn profiles to authority blog posts, feature articles to website copy, case studies to email campaigns – for international clients in the U.S., U.K, U.A.E., Canada, Australia, China, New Zealand, India, Israel, Singapore, South Africa, France, and more.

Sarah Ward – Executive Director, Training & Business Development

Originally from Sydney, Sarah is a leading LinkedIn trainer who has worked with organizations around the world, developing and delivering customised LinkedIn training in one-on-one or group workshop settings.

With more than 15 years’ international experience in product sales, business development and marketing, she understands the pain points many businesses experience, particularly when it comes to struggles with getting noticed online, a lack of online opportunity, and impatience with the quality of leads coming in.

Founding The International Writer with her husband, Russell, in 2013, she is most passionate about helping small-to-medium businesses get the most out of LinkedIn and maximise their time on the platform.