The headline is the most important element for getting your business content read.
In a world of online noise and distraction, your article or post headline has the power to grab a reader’s attention and entice them into reading more about your business and your work.
With the ability for everyone to now post on LinkedIn, it’s more important than ever to know how to write a headline that makes people click. These readers could become your next customers so you need to create something that makes an unforgettable, irresistible promise to them.
With this in mind, here are 4 ways to write a headline that rocks.
1. Keep it short and snappy
No-one pays attention to long-winded, over-blown headlines. We don’t have the patience and we’ll lose interest. As a rule of thumb, never use more than 100 characters in a headline, tell your readers exactly what you have planned for them, and make the headline punchy, to-the-point and understandable.
Still, feel free to throw in an interesting adjective or two. Consider “unbelievable”, “incredible”, “essential” or even “free”.
2. Show how you can help but don’t be afraid of negativity
Appeal to your target audience by telling them how your article will solve their problem or fix a growing issue. Promise them something valuable or teach them a new skill that they’ve not known before. Try writing ‘How to…’ or ‘Get started by…’, which often draws the reader into wanting to know more.
Play around with the word order and be creative. Ask questions, demand answers and even employ a little negativity. You’d be surprised at how well ‘The Questions You Should Never Ask Your Mother-in-Law’ might do.
3. Appeal directly to the reader
One way of including the reader in your work is to show them that you understand their needs and that your expertise will assist them. Writing headlines using “you” and “we” appeals much more directly.
Example are, ‘What Would You Do if You Lost Your Job Tomorrow?’ or ‘How We Can All Avoid Making Huge Financial Mistakes’. Speaking in this way to the reader is a powerful tool – it can seem as if you’ve written the piece specifically for them or that you’re standing in solidarity with them.
4. List the benefits but try to be unique
Lists are effective because they tell the reader exactly what to expect from your article or post and can grab them from the start. For example, ‘7 Ideas That Will Change Your Life Forever’ or ‘3 Tips For Becoming a Brain Surgeon’.
If you’re going to write a list, don’t rely too heavily on the use of “Things”. Instead, look at using “Tricks”, “Ways”, “Ideas”, “Lessons” and “Facts” as possible alternatives.
Remember that a headline is your first point of contact with the reader. The type of headline depends on who you’re writing for and what you plan to write about.
By keeping a headline short, punchy, relevant and engaging, you’ll get extra attention, more clicks and hopefully lots of keen new customers.
What have I missed? What other ways are there to write a killer headline?