The International Writer - Clients: Tourism Tasmania

The Client

Tourism Tasmania

www.discovertasmania.com.au

The Brief

Tourism Tasmania created a destination campaign, Go Behind the Scenery, looking at the hidden highlights of this wild and beautiful Australian state. We Are Social PR agency invited us to support the campaign by producing a series of blog posts and social media content on Twitter, Facebook and Instagram.

Our Response

We created blog posts focused on Tasmania’s north-west, including interviews with local people and accompanied by stunning photography. Designed to capture the spirit of the region while enticing the reader into travelling there, the posts achieved high interaction and considerable traffic was experienced on the campaign site.

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