The age of the online piece stuffed with SEO keywords is dead, long live the genuinely well-written article.
For too long, SEO experts the length and breadth of the planet have been filling online content with keywords and phrases to ensure a particular blog post, web page or online story ranks highly on a Google search.
What’s more, content mills have reigned supreme, churning out generic and often average writing with the sole purpose of stuffing a business website with the kind of junk that search engines traditionally feed off. And often at a ridiculously low price that businesses can’t help but be drawn to.
The focus has been on keyword-driven content – and lots of it – with the result being often just what a business is looking for – an appearance near the top of a search query and the loose guarantee of plenty more work.
But those days of keywords and quantity, unimaginative prose and mass-produced content have started to ease with recent changes to Google’s search result algorithms. These algorithms are the critical things which decide how well a business places on a search results list.
The new world is a different beast altogether with Google putting much more emphasis on quality writing in preference to keyword-laden content.
While it will still reward quantity of content, the emphasis will be on quality. Lots of well-written pages will equal lots of reward from Google.
There will no doubt still be a need for the content mill and SEO expert, but Google won’t appreciate it if they stick to past behaviour, so they – and the rest of the world – will need to change.
Quality and quantity will define the new online writing world. And that should be a welcome scenario for any credible business and its talented content writers.
Do you agree that quality should come before quantity? Or should there be exceptions to this rule? Let us know in the comments below.