The point of being on LinkedIn is to get noticed and make connections, build your network and then choose how you want to work that network – seek a job, do business or build influence, among other things.
Getting noticed requires you to have a powerful, persuasive profile – one that tells a story about who you are, what you do and how you can help me.
Getting noticed also relies on active engagement and, for many of us, this means searching other people’s profiles and company pages for potential business connections or job opportunities.
When you do this, you’ll start to see the number of views to your own profile grow as people return the favour. Before you know it, the connection requests increase and the inbox messages grow – and all because you looked at a bunch of profiles.
I market my own business by exploring contacts I think could become customers. I view their profiles before reaching out to make the connection, either via a request or InMail. That’s the thing about human behaviour – when someone sees that you’ve stopped by, they look back out of curiosity and investigate who you are. It’s a “you looked at my profile, now I’ll look at yours” thing.
And, BOOM, you’ve got them.
Because your profile is of course fully optimised with a killer headline and compelling summary revealing your experience and the ways you can help them – your products and services.
Before you know it, a message or email follows because they like what they’ve seen and they want to know more.
There’s nothing weird about revealing your profile to a person you’ve visited on LinkedIn. It’s how the platform works, otherwise why else would we have public profiles?
Imagine contacting a company about a possible job and you see their CEO looking at your profile only days later? Or sending an email to a potential client then you find one of their staff checking you out? You get a better sense that they’re interested in you and it might drive you to follow up.
But it’s all a waste of time if no-one can see what you’re doing in the first place. If your profile viewing actions go unnoticed. If you’re getting little or no response.
Ever wonder why your profile views stutter? Your profile ranking fails to climb? Ever wonder what you did wrong?
Here’s the thing. You probably made the one LinkedIn setting mistake they never told you about – you forgot to turn on your visibility in the account settings.
You might as well not even exist. You left your profile settings on ‘anonymous’ and nobody knew it was you looking at their profile.
The default on LinkedIn is that your profile information isn’t shared with other people when you look at their profiles unless you want it to be. However most of us are interested in growing our personal brands and actually WANT this information to show when we visit other profiles.
You need to change your visibility settings fast and reveal your photo, name and headline so others can see that you’ve viewed their profile.
It’s easy enough to do.
- Go to your Account Settings in the top right corner of your profile.
- Select Privacy & Settings: Manage.
- Click on ‘Select what others see when you’ve viewed their profile’.
- Select ‘Your name and headline (recommended)’.
- Save changes and you’re done.
You need to ensure your LinkedIn settings fit with your business and personal goals. One way to achieve this is to become more visible on LinkedIn to make you more effective and better positioned for future success.
So change those settings today and don’t make the one LinkedIn mistake that could cost you in the long run.
As part of our LinkedIn Influencer Profile Writing Packages, we check to make sure your settings fit your purpose for being on LinkedIn. We help you show up as an expert or authority in your field – and get noticed fast. Get in touch at [email protected] to learn more.