Earlier this week, Microsoft Corp. announced that it will buy LinkedIn Corp. in a $26.2 billion deal, which led to a 47 percent jump in LinkedIn’s shares and will see Jeff Weiner stay on as LinkedIn CEO.
Read the LinkedIn CEO’s thoughts on the announcement here >> LinkedIn + Microsoft: Changing the Way the World Works Microsoft to buy LinkedIn.
For LinkedIn, this represents a huge opportunity to take the business, which already has some 433 million members, to the next level. According to Microsoft, they will be able to “accelerate the growth of LinkedIn” centred on fully connecting the world’s professionals.
LinkedIn will keep its brand and independence but build on its current offerings by closely integrating with key Microsoft products and services.
A letter from Satya Nadella, Microsoft CEO, confirmed that the organisation wants to reinvent ways to make professionals more productive while at the same time reinventing selling, marketing and talent management processes. Nadella added that:
“If you’re not on LinkedIn, join up now and start using and learning more.”
So what does this mean for you?
There has never been a better time to build your profile on LinkedIn and get ready for the major changes and improvements heading this way.
To take advantage of LinkedIn and boost your online presence, make sure your profile is correctly set-up and fully optimised for search and new business and networking opportunities.
Nurture your network of connections, get active and get noticed.
Put your best foot forward.
Reap the rewards, both now and when the merger begins to deliver results.
At The International Writer, we can create a powerful new LinkedIn profile for you or overhaul an existing one. If your profile already shines, we can help with enhanced company pages and thought leadership blogging, while we’re about to release a comprehensive suite of online, self-paced LinkedIn training courses.
Discover more about our work here >> LinkedIn Packages.