Entries by Russell Ward

Why You Need to Change Your LinkedIn Headline… Right Now

Your headline is wrong. If I could offer you one piece of advice when it comes to LinkedIn, one thing that you should fix up immediately, an action to take care of right now, it’s to change your LinkedIn headline. There are over 475 million professionals on LinkedIn so it pays to stand out and […]

LinkedIn Etiquette Mistakes: 5 Blunders You Should Never Make

We’ve all done it. Shared the update we immediately regretted. Put up a profile photo that wasn’t quite right. Invited someone to connect without tailoring the invite and got an abrupt “Who are you and why are you trying to connect with me?” response. Classic LinkedIn etiquette mistakes. While some of these faux pas may […]

How to Avoid These 5 Crappy Content Writing Fails

Powerful content can be an incredible tool for your business but it’s not always easy to create. Mastering the technique of content writing requires skill and expertise, often gained through many years of writing for varied audiences and mixed platforms. The risk of getting it wrong, of drafting copy that is unappealing and ill-conceived, can mean wasted time and effort on […]

The Secret to Intentional Blogging Success (Hint: It’s Not A Quick Fix)

Much is written about the art of blogging and the ways to achieve blogging success. From the application of leading SEO techniques to the structure of paragraphs, using dot points and throwing in a couple of links, we’ve all read about those quick tips for becoming an overnight blogging sensation. But there’s something you need to […]

Why should you care about business content anyway?

Without business content, you’re an organisation with nothing but a name. Nobody knows what you do, why you do it and who you’ve done it for. Without business content, you’re a ship lost at sea – the words you put out anchor you to your customers, current and potential. Content is communication. Whether it be a website, a blog post, newsletter or […]

Variety is the Spice of Life! Are You Varying Your Content Enough?

At The International Writer, we’re fortunate to work on any number of diverse and interesting things that come across our desks each week. It might be a press release or a website page, a social media post or an online article for a leading retailer. Our latest job was to write a news story for Edelman and General […]

How To Create Business Content That People Will Share: Lessons From Upworthy

Ever dreamed of writing a blog post that strikes a chord with hundreds, if not thousands, of people? It’s the kind of content that’s instantly shared across social media, snowballing as traffic is driven to your website in even greater numbers, while generating incredible new leads. I’ve written hundreds of posts – some do well, others less so – and nothing beats seeing the social […]

Introducing The International Writer: Business Writing that Puts Words to Work

It’s official. The International Writer has launched and we’re proud to reveal our brand spanking new website, tell you more about who we are and reveal exactly what we do. On this website and across our social media platforms, you’ll see us talk a lot about content – exceptional, engaging, authentic, inspiring, high quality and […]